International African American Museum x #HipHop50
Two months after its 23-years-awaited grand opening in June 2023, the International African American Museum needed to stake its place in the global conversation on the 50th Anniversary of Hip Hop. While other outlets and institutions celebrated with concerts and celebrity-driven campaigns, I conceptualized and creative produced a lean three-part, social-first rap cypher featuring influential, yet unexpected voices from across the museum’s host city of Charleston, South Carolina.
Reach extended to over 4 million through organic shares, with positive cross-generational and cross-cultural brand sentiment reflected in comments across the series. The campaign not only kept the museum top-of-mind in the early honeymoon phase following grand opening, it also
“While [Communications Manager] was her title, Jessica was truly so much more. She was a trusted thought partner, creative strategist, and an integral part of bringing our vision to life. She has a rare ability to balance big-picture strategic thinking with flawless execution, all while bringing creativity, calm, and positivity to every challenge. She was an absolute dream teammate.”
NATACHA MCLEOD
FORMER SENIOR DIRECTOR OF MARKETING
INTERNATIONAL AFRICAN AMERICAN MUSEUM
