Brand + Creative
Strategist

Hey, hey! I’m Jessica. For the past 12+ years, I’ve helped shape how mission‑driven, culture‑centered brands show up in the world and make impact.

As Principal Strategist and Creative Director at Dreamseed, I help forward-thinking teams across lifestyle, culture, and nonprofit spaces define and translate identity into clear positioning, resonant storytelling, and brave, behavior‑shifting campaigns.

I also originate brand platforms—heralded by Condé Nast Traveler, Essence, and Teen Vogue—that prototype what’s possible for culture before it hits the mainstream.

I bring a strategist’s rigor, a creative director’s eye, and a sharp instinct for where people and culture are headed, grounded in a deep commitment to Black futures as a lens for building more resonant, enriching worlds and experiences.

Currently, I’m available for aligned in‑house, fractional, and consulting opportunities in brand strategy, creative direction, and campaign development.