BRAND STRATEGIST · CREATIVE DIRECTOR · FOUNDER

building BRANDS rooted in BELONGING

I'm Jessica E. Boyd, and I've spent 12+ years shaping brand strategy and creative direction for pioneering founders and cultural organizations, as well as creating values-led ventures that champion Black agency, identity, and dignity.

AS featured ON


HOW I LIVE out MY PURPOSE

CHASING VISION, SHIFTING CULTURE

Honoring the human need to feel seen is my throughline: from a viral platform bringing ease to Black travel to a natural hair beauty pageant heralded by Teen Vogue, my work helps people reimagine what’s possible through deep resonance with their own lived experience.

How the Culture Responds


"[Jessica] demonstrated remarkable creativity, strategic thinking, and foresight in creating [Journey Black Home], a valuable resource for both internal stakeholders and external customers. She has a strong pulse on culture, and her work helped shift the narrative around customer confidence on Airbnb.

SIMONE HARVEY
Former Global Black ERG Co-Lead
Airbnb

"The Miss Naturally Crowned competition is the perfect marriage between the natural hair movement and beauty pageants. The lovely part about this platform is how it has transformed in just two short years. [T]hese two women are bringing a timely and valuable concept to pageants for Black women."

Sabrina R. Perkins for ESSENCE
#BlackGirlMagic: A Natural Hair Pageant
Turned Platform for Entrepreneurs”

HOW I help others move forward

INTRODUCING: THE 20/20 INTENSIVE

ONE QUESTION. LESS NOISE. CLEAR DIRECTION.

A focused 2-hour strategic brand clarity session—centered on one guiding question—for solo founders and small cultural organizations at a turning point.

Investment: $2,500 · Limited monthly availability

What the People Who Work with Me Say


If you care about how your business is positioned and how it’s presented to the public, Jessica’s the right choice. Two months after launching our rebrand, our ROI more than quadrupled.

SHERARD DUVALL
Founder

Media LITERACY + PRODUCTION

”[Jessica] has a rare ability to balance big-picture strategic thinking with flawless execution, all while bringing creativity, calm, and positivity to every challenge. She was an absolute dream teammate.”

NATACHA MCELOD
EX-Senior Dir. of Marketing

International African American Museum

Jessica helped me navigate a brilliant name change (with kudos in Forbes!) and rebranding. She was an invaluable thought partner for 12 years and played a critical role in building my restaurant’s legacy.”

FOLAMI GETER
retired chef-owner
A PEACE OF SOUL VEGAN KITCHEN

I’ve called upon her repeatedly [as an in-house nonprofit communications leader and later as a nonprofit founder]. Jessica’s work has been consistently instrumental in helping forge successful projects with strong and lasting connections to audiences.”

COLLETTE WATSON
Founder + Executive Dir.
cultural arts + multimedia

“After having my business one way for so long, the idea of changing it was not easy for me to conceive. But Jessica made the process smooth, comfortable, and surprisingly exciting. She is incredibly easy to work with, attentive, and truly invested in understanding my vision.”

PAMELA JONES-MACK
OWNER-CATERER
CULTURAL FOOD PRESERVATION

I have increased my client hours by about 35%—all of which pay full fee—and I now receive new inquiries weekly, many of whom reference having looked at my website before deciding to contact me. I'm very happy with the result.”

TRACY ROSS
owner-operator
COUPLES + FAMILIES THERAPy


JESSICA E. BOYD

Jessica E. Boyd is a brand strategist, creative director, and trusted thought partner to the founders and leaders defining the future of culture. She is also the mastermind behind high-impact platforms Journey Black Home, Miss Naturally Crowned, and Dreamseed.

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