BRAND STRATEGIST · CREATIVE DIRECTOR · FOUNDER
building BRANDS rooted in BELONGING
I'm Jessica E. Boyd, and I've spent 12+ years shaping brand strategy and creative direction for pioneering founders and cultural organizations, as well as creating values-led ventures that champion Black agency, identity, and dignity.
AS featured ON
HOW I LIVE out MY PURPOSE
CHASING VISION, SHIFTING CULTURE
Honoring the human need to feel seen is my throughline: from a viral platform bringing ease to Black travel to a natural hair beauty pageant heralded by Teen Vogue, my work helps people reimagine what’s possible through deep resonance with their own lived experience.
How the Culture Responds
"[Jessica] demonstrated remarkable creativity, strategic thinking, and foresight in creating [Journey Black Home], a valuable resource for both internal stakeholders and external customers. She has a strong pulse on culture, and her work helped shift the narrative around customer confidence on Airbnb.”
SIMONE HARVEY
Former Global Black ERG Co-Lead
Airbnb
"The Miss Naturally Crowned competition is the perfect marriage between the natural hair movement and beauty pageants. The lovely part about this platform is how it has transformed in just two short years. [T]hese two women are bringing a timely and valuable concept to pageants for Black women."
Sabrina R. Perkins for ESSENCE
“#BlackGirlMagic: A Natural Hair Pageant
Turned Platform for Entrepreneurs”
HOW I help others move forward
INTRODUCING: THE 20/20 INTENSIVE
ONE QUESTION. LESS NOISE. CLEAR DIRECTION.
A focused 2-hour strategic brand clarity session—centered on one guiding question—for solo founders and small cultural organizations at a turning point.
Investment: $2,500 · Limited monthly availability
-
Before we meet, you will complete a short intake and share the context or materials most relevant to the decision at hand. I will review what you send so we can spend our time intentionally on the work that matters.
In our 2-hour private virtual session, we will identify the core question, separate the signal from the noise, pressure-test the most viable direction, and determine what needs to happen next.
You will leave the conversation with a decision you can stand behind, not just more possibilities to consider.
What you receive:
A pre-session review of your submitted context and selected materials before we meet.
A 2-hour private working session with focused strategic counsel around one defined decision, opportunity, or challenge.
A concise Decision Memo (PDF) delivered within 5-7 business days that captures: the recommended direction, the rationale and key tradeoffs behind it, and essential messaging or positioning guidance, where relevant.
A 30-day next-move roadmap (PDF) with a practical sequence of up to three prioritized actions that turns the decision into forward motion.
-
Bring one consequential question.
This is not a compressed rebrand or an open-ended brainstorming call. It is a focused working session built around one meaningful brand, positioning, or growth decision.
You might bring a question like:
What is the next chapter of my work, and what does my brand need to do to support it?
Is a rebrand necessary, or do I need to clarify the strategy before changing the visuals?
Which offer, framework, or area of expertise should become the center of my platform?
How should I position this work for a new audience, market, partnership, or funding opportunity?
What is the strongest story to tell about the value and relevance of our work?
What should we prioritize, simplify, pause, or leave behind?
-
Investment: $2,500
Payment Terms: Paid in full upon approval of your application to reserve your session.
Timeline: One 2-hour private virtual session, plus pre-session review and written follow-up delivered in 5-7 business days.
**A limited number of Intensives are available each month so every session receives the preparation and follow-through it deserves.
-
A focused decision at the right moment can prevent costly detours, misaligned investments, and months spent building around the wrong opportunity.
The Intensive gives you an experienced outside perspective before you commit more time, money, or energy to your next move.
One past rebrand client went on to quadruple the return on their brand investment, not because a new identity alone created the result, but because the strategy clarified what to prioritize, how to communicate the value of the work, and where to focus their resources.
You’ll leave with more than insight. You’ll have a clear recommendation and a practical next-move roadmap to help you invest with greater confidence.
What the People Who Work with Me Say
“If you care about how your business is positioned and how it’s presented to the public, Jessica’s the right choice. Two months after launching our rebrand, our ROI more than quadrupled.”
SHERARD DUVALL
Founder
Media LITERACY + PRODUCTION
”[Jessica] has a rare ability to balance big-picture strategic thinking with flawless execution, all while bringing creativity, calm, and positivity to every challenge. She was an absolute dream teammate.”
NATACHA MCELOD
EX-Senior Dir. of Marketing
International African American Museum
“Jessica helped me navigate a brilliant name change (with kudos in Forbes!) and rebranding. She was an invaluable thought partner for 12 years and played a critical role in building my restaurant’s legacy.”
FOLAMI GETER
retired chef-owner
A PEACE OF SOUL VEGAN KITCHEN
“I’ve called upon her repeatedly [as an in-house nonprofit communications leader and later as a nonprofit founder]. Jessica’s work has been consistently instrumental in helping forge successful projects with strong and lasting connections to audiences.”
COLLETTE WATSON
Founder + Executive Dir.
cultural arts + multimedia
“After having my business one way for so long, the idea of changing it was not easy for me to conceive. But Jessica made the process smooth, comfortable, and surprisingly exciting. She is incredibly easy to work with, attentive, and truly invested in understanding my vision.”
PAMELA JONES-MACK
OWNER-CATERER
CULTURAL FOOD PRESERVATION
“I have increased my client hours by about 35%—all of which pay full fee—and I now receive new inquiries weekly, many of whom reference having looked at my website before deciding to contact me. I'm very happy with the result.”
TRACY ROSS
owner-operator
COUPLES + FAMILIES THERAPy
JESSICA E. BOYD
Jessica E. Boyd is a brand strategist, creative director, and trusted thought partner to the founders and leaders defining the future of culture. She is also the mastermind behind high-impact platforms Journey Black Home, Miss Naturally Crowned, and Dreamseed.