Brand + Creative
Strategist
Hey, hey! I’m Jessica. For the past 12+ years, I’ve helped shape how mission‑driven, culture‑centered brands show up in the world and make impact.
As Principal Strategist and Creative Director at Dreamseed, I work with forward-thinking teams across lifestyle, culture, and nonprofit spaces to define and translate identity into clear positioning, resonant storytelling, and brave, behavior‑shifting campaigns. Past clients and engagements range from Airbnb and Shondaland to the International African American Museum and Zoom.
I also originate brand platforms—heralded by Condé Nast Traveler, Essence, and Teen Vogue—that prototype what’s possible for culture before it hits the mainstream. I bring a strategist’s rigor, a creative director’s eye, and a sharp instinct for where people and culture are headed.
Currently, I’m available for aligned in‑house, agency, fractional, and consulting opportunities in brand strategy, creative direction, and campaign development.
