Brand + Creative Strategist
Translating culturally resonant ideas into high-impact experiences
Selected Work
About Me
Hey, I’m Jessica—a brand and creative strategist and bridge-builder between vision and reality.
I’m a Spelman College alumna with an MBA from North Carolina Central University, whose spent 12+ years shaping brands, campaigns, and experiences that shift narratives and move people online and IRL.
My work has spanned Airbnb, Shondaland, and the International African American Museum, and my personal and client projects have been recognized by Condé Nast Traveler, Forbes, Essence, Food Network, and more. My heart beats for work that blends culture, creative strategy, storytelling, and uncommon ideas, helping shape concepts in ways people can see, feel, and remember.
Areas of Expertise
Brand + Creative Strategy
Creative + Art Direction
Cultural Insights
Go-to-Market Strategy
Cultural Heritage Tourism
Experiential Storytelling
Brand Development
Brand Management
Campaign + Content Strategy
Community Engagement
Earned Media
Visual Identity Systems
Let’s connect.
Looking for a Senior Brand or Creative Strategist to join your project team? I’d love to learn more.