You’re doing work that matters.
LET’S MAKE SURE IT SHOWS.
I’m Jessica E. Boyd, a brand and cultural strategist and creative director building worlds rooted in belonging. Culture-centered brands and organizations hire me to shape their branding, campaigns, and programs so the right people show up, take part, and invest.
PROJECTS featured IN
WHAT A WIN LOOKS LIKE
3 national retailers for a first-time, independent author-publisher
Art directed and designed debut children’s books that took a new author to Macys.com, Bloomingdales.com, and Target, and to a $20,000 Shopify pitch competition win.
4x return on rebranding investment for a media literacy company
Led a rebrand (logo, visual identity, and website design) that helped the company generate revenue equal to four times its investment within two months of launch.
4M potential digital reach FOR A new MUSEUM defining its voice
Conceived and produced a hip-hop cypher campaign with a potential organic reach of 4 million on Instagram, set inside the nation’s second largest African American museum.
a pandemic-tested rebrand
for a black woman-owned vegan restaurant pioneer
Renamed and rebranded South Carolina’s first vegan restaurant 13 years after its founding, then stewarded marketing, communications, and growth through an 18-month renovation and 2020 shutdowns.
Select Clients
Airbnb • Shondaland • Zoom • Adobe • Partake Foods • Modern Fertility • BLACK AUSTIN TOURS • univERSITY of south carolina SCHOOL OF NURSING • International African American Museum • A Peace of Soul Vegan Kitchen • Green Book of South Carolina
TESTIMONIALS
“[Jessica] demonstrated remarkable creativity, strategic thinking, and foresight in creating [Journey Black Home], a valuable resource for both internal stakeholders and external customers. She has a strong pulse on culture, and her work helped shift the narrative on Airbnb.”
SIMONE HARVEY Former Global Black ERG Co-Lead Airbnb
“Jessica was a trusted thought partner, strategist, and an integral part of bringing our vision to life. She has a rare ability to balance big-picture strategic thinking with flawless execution, all while bringing creativity, calm, and positivity to every challenge. She was an absolute dream teammate.”
NATACHA MCLEOD
FORMER SENIOR DIRECTOR OF MARKETING
INTERNATIONAL AFRICAN AMERICAN MUSEUM
“Jessica’s ability to translate a project into a compelling brand is unmatched, which is why I’ve called upon her repeatedly. Her work has consistently been instrumental in helping forge successful projects with strong and lasting connections to audiences.”