BRAND STRATEGIST · CREATIVE DIRECTOR · FOUNDER
building BRANDS for BELONGING
I'm Jessica E. Boyd, and I've spent 12+ years shaping brand strategy for pioneering founders and cultural organizations, as well as creating values-led ventures that champion Black identity and dignity.
AS featured ON
HOW I LIVE OUT MY PURPOSE
CHASING VISION, SHIFTING CULTURE
Honoring the human need to feel seen is my throughline: from a viral platform bringing ease to Black travel, to a natural hair beauty pageant heralded by Teen Vogue, to a pandemic-era Clubhouse app community supporting Black adoptee voices.
"[Jessica] demonstrated remarkable creativity, strategic thinking, and foresight in creating [Journey Black Home], a valuable resource for both internal stakeholders and external customers. She has a strong pulse on culture, and her work helped shift the narrative around customer confidence on Airbnb.”
SIMONE HARVEY
Former Global Black ERG Co-Lead
Airbnb · San Francisco, CA
"The Miss Naturally Crowned competition is the perfect marriage between the natural hair movement and beauty pageants. The lovely part about this platform is how it has transformed in just two short years. [T]hese two women are bringing a timely and valuable concept to pageants for Black women."
Sabrina R. Perkins for ESSENCE
“#BlackGirlMagic: A Natural Hair Pageant
Turned Platform for Entrepreneurs”
JESSICA E. BOYD
Jessica E. Boyd is a brand strategist, creative director, and trusted thought partner to the founders and leaders defining the future of culture. She is also the mastermind behind high-impact platforms Journey Black Home, Miss Naturally Crowned, and Dreamseed.