Brand + Creative
Strategist

Hi, I’m Jessica. For the past 12+ years, I’ve helped shape how mission‑driven, culture‑centered brands show up in the world and make impact.

My work spans travel, restaurants, lifestyle, arts and culture, and nonprofit spaces, defining and translating identity into clear positioning, resonant storytelling, and brave, behavior‑shifting campaigns.

I also originate and steward brand platforms—heralded by Condé Nast Traveler, Essence, and Teen Vogue—that prototype what’s possible for culture before it hits the mainstream. I bring a strategist’s rigor, a creative director’s eye, and a sharp instinct for where people and culture are headed.