BRAND + Cultural STRATEGIST · FOUNDER
BUILDING WORLDS ROOTED IN BELONGING
I'm Jessica E. Boyd, and I've spent over a decade shaping brand and cultural strategy for pioneering founders and organizations, as well as creating values-led initiatives that champion Black agency, identity, and dignity.
AS featured ON
HOW I LIVE out MY PURPOSE
CHASING VISION, SHIFTING CULTURE
Honoring the human need to feel seen is my throughline: from a viral platform bringing ease to Black travel to a natural hair beauty pageant heralded by Teen Vogue, my work helps people reimagine what’s possible for themselves and their communities through brands, campaigns, and activations that resonate deeply with their own lived experience. See Special Projects→
How the Culture Responds
"[Jessica] demonstrated remarkable creativity, strategic thinking, and foresight in creating [Journey Black Home], a valuable resource for both internal stakeholders and external customers. She has a strong pulse on culture, and her work helped shift the narrative around customer confidence on Airbnb.”
SIMONE HARVEY
Former Global Black ERG Co-Lead
Airbnb
"The Miss Naturally Crowned competition is the perfect marriage between the natural hair movement and beauty pageants. The lovely part about this platform is how it has transformed in just two short years. [T]hese two women are bringing a timely and valuable concept to pageants for Black women."
Sabrina R. Perkins for ESSENCE
“#BlackGirlMagic: A Natural Hair Pageant
Turned Platform for Entrepreneurs”
JESSICA E. BOYD
Jessica E. Boyd is a brand and cultural strategist, creative director, and trusted thought partner to the founders and leaders defining the future of culture. She is also the mastermind behind high-impact cultural platforms Journey Black Home, Miss Naturally Crowned, and Dreamseed.