You’re doing work that matters.
LET’S MAKE SURE IT SHOWS.
I’m Jessica E. Boyd, a brand and cultural strategist and creative director building worlds rooted in belonging. Culture-centered brands and organizations hire me to shape their branding, campaigns, and programs so the right people show up, take part, and invest.
PROJECTS featured IN
WHAT A WIN LOOKS LIKE
3 national retailers for a first-time, independent author-publisher
Art directed and designed debut children’s books that took a new author to Macys.com, Bloomingdales.com, and Target, and to a $20,000 Shopify pitch competition win.
4x return on rebranding investment for a media literacy company
Led a rebrand (logo, visual identity, and website design) that helped the company generate revenue equal to four times its investment within two months of launch.
4M potential digital reach FOR A new MUSEUM defining its voice
Conceived and produced a hip-hop cypher campaign with a potential organic reach of 4 million on Instagram, set inside the nation’s second largest African American museum.
a pandemic-tested rebrand
for a black woman-owned vegan restaurant pioneer
Renamed and rebranded South Carolina’s first vegan restaurant 13 years after its founding, then stewarded marketing, communications, and growth through an 18-month renovation and 2020 shutdowns.
Select Clients
Airbnb • Shondaland • Zoom • Adobe • Partake Foods • Modern Fertility • BLACK AUSTIN TOURS • HBCU PREP SCHOOL • univERSITY of south carolina SCHOOL OF NURSING • A Peace of Soul Vegan Kitchen • International African American Museum • Green Book of South Carolina
WHAT THEY SAY
“[Jessica] demonstrated remarkable creativity, strategic thinking, and foresight in creating [Journey Black Home], a valuable resource for both internal stakeholders and external customers. She has a strong pulse on culture, and her work helped shift the narrative on Airbnb.”
SIMONE HARVEY Former Global Black ERG Co-Lead Airbnb
“Watching [Jessica’s] process was remarkable. She knows when a project needs strategy. She knows when it needs straight creative direction. And she knows when both need to work together. Watching her move between those roles so naturally was one of my favorite parts of working alongside her.”
DANA JAMES MWANGI
FOUNDER, BRAND + WEB CONSULTANT
CHEERS CREATIVE
“Jessica was a trusted thought partner, strategist, and an integral part of bringing our vision to life. She has a rare ability to balance big-picture strategic thinking with flawless execution, all while bringing creativity, calm, and positivity to every challenge. She was an absolute dream teammate.”
NATACHA MCLEOD
FORMER SENIOR DIRECTOR OF MARKETING
INTERNATIONAL AFRICAN AMERICAN MUSEUM
“Jessica’s artwork is a major part of why this book should be in every home. Her initial drafts were spot-on, and the few things I wanted her to change, before I could email her, literally, she would have already emailed back those changes. She created things, in my wildest dreams, I would not have imagined.”
CLAUDIA WALKER
FORMER SENIOR DIRECTOR OF MARKETING
HBCU PREP SCHOOL
“In the branding and creative industry, [most] are either strong strategists or strong designers. Jessica is both. She can see the big idea, the campaign, the visual direction, and the smallest details without losing the thread. Her work has staying power.”
DANA JAMES MWANGI
FOUNDER, BRAND + WEB CONSULTANT
CHEERS CREATIVE
“Jessica’s ability to translate a project into a compelling brand is unmatched, which is why I’ve called upon her repeatedly. Her work has consistently been instrumental in helping forge successful projects with strong and lasting connections to audiences.”