BRAND + CULTURAL STRATEGIST x CREATIVE DIRECTOR + PRODUCER
transforming ideas into WORLDs ROOTED IN BELONGING
I'm Jessica E. Boyd. I help cultural leaders, organizations, and tourism brands design and develop visual identities, programs, campaigns, publications, and experiences that activate people to engage with and invest in their mission. I also turn my own visions into collaborative platforms serving Black culture.
AS featured ON
from a NATIONAL BLACK-OWNED HOMESTAY RESOURCE to a natural hair beauty pageant heralded by Teen Vogue,
my work helps people reimagine what’s possible for themselves and their communities through deep resonance with their lived experience.
How the Culture Responds
"[Jessica] demonstrated remarkable creativity, strategic thinking, and foresight in creating [Journey Black Home], a valuable resource for both internal stakeholders and external customers. She has a strong pulse on culture, and her work helped shift the narrative around customer confidence on Airbnb.”
SIMONE HARVEY
Former Global Black ERG Co-Lead
Airbnb
"The Miss Naturally Crowned competition is the perfect marriage between the natural hair movement and beauty pageants. The lovely part about this platform is how it has transformed in just two short years. [T]hese two women are bringing a timely and valuable concept to pageants for Black women."
Sabrina R. Perkins for ESSENCE
“#BlackGirlMagic: A Natural Hair Pageant
Turned Platform for Entrepreneurs”
JESSICA E. BOYD
Jessica E. Boyd is a brand and cultural strategist, creative producer, and trusted thought partner to the founders and leaders defining the future of culture. She is also the founder of nationally-recognized cultural platforms Journey Black Home and Miss Naturally Crowned.