BINAMU

I led logo and visual identity design in 2024, when BINAMU was originally envisioned as a card game intended to inspire connectedness and conversation across the African Diaspora.

After the brand was reimagined as a digital magazine exploring Black migration, memory, art, joy, and resistance, I was invited to return in 2026 to lead art direction and editorial design.

CAPABILITIES

  • Logo + Identity Design

  • Art Direction

  • Digital Collage

  • Editorial Design

BINAMU Logo

“Cracking the Cipher: Why Our Children Must Inherit the Code in Black Music”

“I Left [Big City] for the South and Found a Different Version of Blackness”

“The New Black Renaissance Isn’t Happening in One City”

“How Black Migration Is Reshaping Local Culture Across America”

“Museums Spent Centuries Profiting From Black History. Now Communities Want More Than Apologies.”

Black Mary Paper Co.

Though the founders shelved this brand pre-launch due to the wide-scale unpredictability of 2020, I led brand strategy, logo and identity, packaging, and merch design for Black Mary Paper Co. The concept was a greeting card and paper goods brand inspired by the true story of Mary Fields, also known as “Black Mary,” the first Black woman star route worker for the U.S. postal service.

CAPABILITIES

  • Logo + Identity Design

  • Art Direction

  • Merch Design

  • Packaging Design

International African American Museum

In my role as Communications Manager for the newly opened museum, I championed stricter brand governance and led the consolidation of the design function from organization-wide to the marketing department. This responsibility required stepping in as an ad hoc graphic designer, collaborating cross-functionally to create everything from signage to apparel to countless other assets intended to elevate the museum’s brand and guest experience.

CAPABILITIES

  • Art Direction

  • Print + Digital Design

  • Editorial Design

  • Apparel Graphic Design

  • Signage & Wayfinding

Grand Opening Commemorative T-Shirt Design


More IAAM design samples coming soon.