Selected Work
Selected Work
Brand Development + Go-to-Market (GTM) Strategy for Journey Black Home; conceptualized and launched a viral personal project chronicling my digital nomad travels (2021-2023) and highlighting Black-owned eats, stays, and experiences across the U.S.
Content and Brand Partnerships for Journey Black Home; produced UGC travel content and secured brand partnerships with DMOs and tourism brands, including a $20K deal with 2.5K Instagram followers; grew from 0 to 20K+ IG followers organically in under a year.
Content + GTM Strategy for Journey Black Home's Black-owned Airbnb List; manually researched and curated the 'largest known' U.S. directory of 200+ Black-owned Airbnbs; developed post-launch funnel for growing directory to 600+ listings from public submissions; built email list with 43% open rate for amplifying ongoing directory listings.
Press Release Writing, Targeted Pitching, and Guest Blogging for Journey Black Home; earned coverage in Condé Nast Traveler, Airbnb, Essence, Matador Network, Apartment Therapy, Because of Them We Can, Travel Noire, BET, and more.
Creative Strategy + Book Design for HBCU Prep School; helped position two children’s books for national retail, online at Macy’s and Bloomingdale’s and in all Target stores nationwide, plus a $25K Shopify Pitch Competition win.
Campaign Development + Creative Production for the International African American Museum's social-first, three-part #HipHop50 rap cypher; reach extended to over 4 million through organic shares of part one with positive cross-generational brand sentiment reflected in comments across the series.
Content Strategy, Talent Sourcing + Creative Direction for the International African American Museum; casted and directed an on‑campus brand photo and video shoot to grow an internal reusable digital asset library.
Art Direction for the International African American Museum's self-guided museum tour activity booklet for elementary students; Illustration by award-winning artist Mia Saine.
Artistic Liaison for the International African American Museum; referred artist Hadiya Williams to lead exhibition design for, "re/Defined: Creative Expressions of Blackness from the Diaspora."
Art Direction + Apparel Design for the International African American Museum's commemorative grand opening memorabilia.
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