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      <image:caption>International African American Museum x #HipHop50</image:caption>
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      <image:caption>International African American Museum</image:caption>
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      <image:caption>A Peace of Soul Vegan Kitchen</image:caption>
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      <image:caption>Bankroll Summit x Know Money</image:caption>
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    <loc>https://jessicaeboyd.com/about</loc>
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    <lastmod>2026-06-08</lastmod>
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      <image:title>Work</image:title>
      <image:caption>Brand Development + Go-to-Market (GTM) Strategy for Journey Black Home, a viral personal project chronicling my digital nomad travels (2021-2023) and highlighting Black-owned eats, stays, and experiences across the U.S.</image:caption>
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      <image:title>Work</image:title>
      <image:caption>GTM Strategy for Journey Black Home's Black-owned Airbnb List; developed the 'largest known' U.S. directory of Black-owned Airbnbs, as seen on Condé Nast Traveler, Airbnb, Essence, and more; photo by Muse Noire Interiors.</image:caption>
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      <image:title>Work</image:title>
      <image:caption>Creative Strategy + Book Design for HBCU Prep School; helped position two children’s books for national retail, online at Macy’s and Bloomingdale’s and in all Target stores nationwide, plus a $25K Shopify Pitch Competition win.</image:caption>
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      <image:title>Work</image:title>
      <image:caption>Creative Strategy, Branding, and Experiential Production for Bankroll Summit x Know Money; created a one-day financial literacy immersion helping underserved college students in South Carolina 'break up with broke.'</image:caption>
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      <image:title>Work</image:title>
      <image:caption>Renaming, Rebrand + GTM Strategy for A Peace of Soul Vegan Kitchen; developed the new identity for South Carolina's first 100% vegan restaurant; new name described as 'unforgettable' by Forbes.</image:caption>
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      <image:caption>Brand Development + Creative Direction for A Peace of Soul Vegan Kitchen; created food packaging design and other branded physical and digital touchpoints for pioneering vegan restaurant.</image:caption>
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      <image:title>Work</image:title>
      <image:caption>Content Strategy + Creative Direction for A Peace of Soul Vegan Kitchen; led production of original visual content to support storytelling across digital and print; photography by Johnathan Cooper.</image:caption>
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      <image:title>Work</image:title>
      <image:caption>Content Strategy + Creative Direction for A Peace of Soul Vegan Kitchen; led production of original visual content to support storytelling across digital and print; photography by Johnathan Cooper.</image:caption>
    </image:image>
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      <image:title>Work</image:title>
      <image:caption>Campaign Development + Creative Production for the International African American Museum's social-first, three-part celebration of #HipHop50; reach extended to an audience of over 4 million through organic shares of part one.</image:caption>
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      <image:title>Work</image:title>
      <image:caption>Campaign Development + Creative Production for the International African American Museum's social-first celebration of #HipHop50; positive brand sentiment reflected in cross-generational and cross-cultural comments on series.</image:caption>
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    <image:image>
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      <image:title>Work</image:title>
      <image:caption>Art Direction for the International African American Museum's 2024 Celebration of the James Baldwin Centennial; Illustration by Daisha Finley.</image:caption>
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      <image:title>Work</image:title>
      <image:caption>Concept Art Direction for a 2024 Black History Month Capsule Collection for the International African American Museum; Illustration by Daisha Finley.</image:caption>
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    <image:image>
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      <image:title>Work</image:title>
      <image:caption>Art Direction for the International African American Museum's self-guided museum tour activity booklet for elementary students; Illustration by award-winning artist Mia Saine.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69ff78a3741ac9665652c9f6/b78cdc2a-7741-4aed-8c7c-ad13fa402f40/ming1.gif</image:loc>
      <image:title>Work</image:title>
      <image:caption>Content Strategy + Creative Direction for the International African American Museum; initiated social-first promotional video content for special exhibitions to drive repeat visits and grow memberships.</image:caption>
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      <image:title>Work</image:title>
      <image:caption>Content Strategy + Creative Direction for the International African American Museum; casted and directed on-campus brand photoshoot for development of digital brand asset library.</image:caption>
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    <image:image>
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      <image:title>Work</image:title>
      <image:caption>Commissioned Portrait for The Lady Apartments x Columbia City of Women x Historic Columbia, illustrated portraits honoring women who shaped Columbia, South Carolina, such as Dr. Matilda Evans.</image:caption>
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