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      <image:caption>International African American Museum x #HipHop50</image:caption>
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      <image:caption>International African American Museum</image:caption>
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      <image:caption>A Peace of Soul Vegan Kitchen</image:caption>
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      <image:caption>Bankroll Summit x Know Money</image:caption>
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    <lastmod>2026-06-08</lastmod>
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      <image:title>Work</image:title>
      <image:caption>Brand Development + Go-to-Market (GTM) Strategy for Journey Black Home; conceptualized and launched a viral personal project chronicling my digital nomad travels (2021-2023) and highlighting Black-owned eats, stays, and experiences across the U.S.</image:caption>
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      <image:title>Work</image:title>
      <image:caption>Content and Brand Partnerships for Journey Black Home; produced UGC travel content and secured brand partnerships with DMOs and tourism brands, including a $20K deal with 2.5K Instagram followers; grew from 0 to 20K+ IG followers organically in under a year.</image:caption>
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      <image:title>Work</image:title>
      <image:caption>Content + GTM Strategy for Journey Black Home's Black-owned Airbnb List; developed the 'largest known' U.S. directory of Black-owned Airbnbs, as seen on Condé Nast Traveler, Airbnb, Essence, Matador Network, and more; built email list with 43% open rate.</image:caption>
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      <image:title>Work</image:title>
      <image:caption>Creative Strategy + Book Design for HBCU Prep School; helped position two children’s books for national retail, online at Macy’s and Bloomingdale’s and in all Target stores nationwide, plus a $25K Shopify Pitch Competition win.</image:caption>
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      <image:title>Work</image:title>
      <image:caption>Campaign Development + Creative Production for the International African American Museum's social-first, three-part #HipHop50 rap cypher; reach extended to an audience of over 4 million through organic shares of part one.</image:caption>
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      <image:title>Work</image:title>
      <image:caption>Content Strategy, Talent Sourcing + Creative Direction for the International African American Museum; casted and directed an on‑campus brand photo and video shoot to grow an internal reusable digital asset library.</image:caption>
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      <image:title>Work</image:title>
      <image:caption>Art Direction for the International African American Museum's self-guided museum tour activity booklet for elementary students; Illustration by award-winning artist Mia Saine.</image:caption>
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      <image:title>Work</image:title>
      <image:caption>Artistic Liaison for the International African American Museum; leveraged my network to connect Curatorial with artist Hadiya Williams to lead exhibition design for, "re/Defined: Creative Expressions of Blackness from the Diaspora."</image:caption>
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      <image:title>Work</image:title>
      <image:caption>Content Strategy + Creative Direction for the International African American Museum; initiated social-first promotional video content for special exhibitions to drive repeat visits and grow memberships.</image:caption>
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      <image:title>Work</image:title>
      <image:caption>Renaming, Rebrand + GTM Strategy for A Peace of Soul Vegan Kitchen; developed the new identity for South Carolina's first 100% vegan restaurant; new name described as 'unforgettable' by Forbes.</image:caption>
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      <image:title>Work</image:title>
      <image:caption>Creative Strategy, Branding, and Experiential Production for Bankroll Summit x Know Money; created a one-day financial literacy immersion helping underserved college students in South Carolina 'break up with broke.'</image:caption>
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