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      <image:title>About</image:title>
      <image:caption>HBCU Prep School</image:caption>
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      <image:caption>International African American Museum</image:caption>
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      <image:caption>The Finance Bar</image:caption>
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      <image:caption>A Peace of Soul Vegan Kitchen</image:caption>
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      <image:caption>Journey Black Home</image:caption>
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      <image:caption>Bankroll Summit x Know Money</image:caption>
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      <image:caption>Brand Development + Go-to-Market (GTM) Strategy for Journey Black Home; conceptualized and launched a viral personal initiative chronicling my digital nomad lifestyle (2021-2023) and highlighting Black-owned eats, stays, and travel experiences across the U.S.</image:caption>
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      <image:caption>Content Strategy + Brand Partnerships for Journey Black Home; produced UGC travel content and secured brand partnerships with destination marketing organizations, convention and visitors bureaus, and other tourism brands, including a $20K deal with 2.5K Instagram followers; grew from 0 to 20K+ Instagram followers in under one year.</image:caption>
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      <image:title>Work</image:title>
      <image:caption>Content + GTM Strategy for Journey Black Home's Black-owned Airbnb List; manually researched and curated the 'largest known' U.S. directory of 200+ Black-owned Airbnbs; developed post-launch funnel that grew directory to 600+ qualified listings from public submissions; built email list with 43% open rate for amplifying ongoing directory listings.</image:caption>
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      <image:caption>Creative Strategy + Book Design for HBCU Prep School; helped position two children’s books—The ABCs of HBCUs and The ABCs of Black Wall Street—for national retail, online at Macy’s and Bloomingdale’s and in all Target stores nationwide; contributed to publisher's win of $25K and mentoring from Daymond John in Shopify Pitch Competition.</image:caption>
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      <image:title>Work</image:title>
      <image:caption>Campaign Development + Creative Production for the International African American Museum's social-first, three-part #HipHop50 rap cypher; reach extended to over 4 million through organic shares of part one with positive cross-generational brand sentiment reflected in comments across the series.</image:caption>
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      <image:title>Work</image:title>
      <image:caption>Content Strategy, Talent Sourcing + Creative Direction for the International African American Museum; casted and directed an on‑campus brand photo and video shoot to grow an internal digital asset library for ongoing content creation and press/media readiness.</image:caption>
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      <image:title>Work</image:title>
      <image:caption>Art Direction for the International African American Museum's self-guided museum tour activity booklet for elementary students; Illustration by award-winning artist Mia Saine.</image:caption>
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      <image:title>Work</image:title>
      <image:caption>Artistic Liaison for the International African American Museum; referred artist Hadiya Williams to lead exhibition design for, "re/Defined: Creative Expressions of Blackness from the Diaspora."</image:caption>
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      <image:title>Work (Copy)</image:title>
      <image:caption>Brand Development + Go-to-Market (GTM) Strategy for Journey Black Home; conceptualized and launched a viral personal project chronicling my digital nomad travels (2021-2023) and highlighting Black-owned eats, stays, and experiences across the U.S.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Work (Copy)</image:title>
      <image:caption>Content and Brand Partnerships for Journey Black Home; produced UGC travel content and secured brand partnerships with DMOs and tourism brands, including a $20K deal with 2.5K Instagram followers; grew from 0 to 20K+ IG followers organically in under a year.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Work (Copy)</image:title>
      <image:caption>Content + GTM Strategy for Journey Black Home's Black-owned Airbnb List; manually researched and curated the 'largest known' U.S. directory of 200+ Black-owned Airbnbs; developed post-launch funnel for growing directory to 600+ listings from public submissions; built email list with 43% open rate for amplifying ongoing directory listings.</image:caption>
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      <image:title>Work (Copy)</image:title>
      <image:caption>Press Release Writing, Targeted Pitching, and Guest Blogging for Journey Black Home; earned coverage in Condé Nast Traveler, Airbnb, Essence, Matador Network, Apartment Therapy, Because of Them We Can, Travel Noire, BET, and more.</image:caption>
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      <image:title>Work (Copy)</image:title>
      <image:caption>Creative Strategy + Book Design for HBCU Prep School; helped position two children’s books for national retail, online at Macy’s and Bloomingdale’s and in all Target stores nationwide, plus a $25K Shopify Pitch Competition win.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69ff78a3741ac9665652c9f6/ccd43658-3034-4b5e-a7a6-99c797e8a107/ds-boss.gif</image:loc>
      <image:title>Work (Copy)</image:title>
      <image:caption>Campaign Development + Creative Production for the International African American Museum's social-first, three-part #HipHop50 rap cypher; reach extended to over 4 million through organic shares of part one with positive cross-generational brand sentiment reflected in comments across the series.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69ff78a3741ac9665652c9f6/1780893529743-Q6I15A0QRDHL0D9X1C4R/AZ3I3235.jpg</image:loc>
      <image:title>Work (Copy)</image:title>
      <image:caption>Content Strategy, Talent Sourcing + Creative Direction for the International African American Museum; casted and directed an on‑campus brand photo and video shoot to grow an internal reusable digital asset library.</image:caption>
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    <image:image>
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      <image:title>Work (Copy)</image:title>
      <image:caption>Art Direction for the International African American Museum's self-guided museum tour activity booklet for elementary students; Illustration by award-winning artist Mia Saine.</image:caption>
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      <image:title>Work (Copy)</image:title>
      <image:caption>Artistic Liaison for the International African American Museum; referred artist Hadiya Williams to lead exhibition design for, "re/Defined: Creative Expressions of Blackness from the Diaspora."</image:caption>
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      <image:caption>Art Direction + Apparel Design for the International African American Museum's commemorative grand opening memorabilia.</image:caption>
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