For the roll-out of their March 2021 Power Series, Shondaland.com needed seven editorial illustrations about, "stories that illuminate and celebrate collective power in action and how it's reshaping our world."
While previous editorial series on the site typically reflected an art deco style, I was excited to bring a fresh perspective with flat illustrations that were not only vibrant and eye-catching, but also emotive and out-of-the-box. With a small turnaround window for all seven illustrations, I put pen to paper and sketched several rough concepts for the editorial team to review.
After receiving the editors’ feedback, I hopped into Adobe Illustrator to incorporate minor requested changes and transform the sketches into bold, high-resolution images for the Shondaland website. For the series palette, I avoided the traditional “power” color of red, and instead, opted for a fresh take with an energetic pink, healing blue, and optimistic golden yellow to help reinforce the series theme. I also illustrated vibrant auras emanating from the subjects in each piece to further highlight their power.
“Power to the People: A Series on How We Come Together to Make Movements”
“The Power of Vulnerability”
“Today’s Activists Are Harnessing Decentralized Power, Both Online and in Real Life”
“The Good, the Bad, and the Ugly of Online Communities”
“How Women Scientists Are Building Collective Power”
“The Power of Collective Adaptability”
“Five People Working to Empower Their Communities”
I immediately gasped when I opened my email to review the piece. It's not only so on-brand, but even without much creative direction, Jessica's leanings were so intuitive. We're always thinking about how we can crush taboos at Modern Fertility, and Jessica's artwork illustrates this aim so provocatively and beautifully.